Google Q2 Earnings Preview: Revenue Growth To Continue

Google is set to release its Q2 2015 earnings on Thursday, July 16th. In Q1, the company reported that its revenues grew by over 12% year over year to $17.7 billion. However, cost-per-click, which has been declining for the past two years, continued to negatively impact growth. This decline was offset to some extent by the adoption of its enhanced campaigns program that combines ad marketing campaigns across mobile, desktop and laptops - i.e., across screens with different form factors. The prog...